Communication can be the key to a better sex life. At least, if you ask the Swedes. In fact, more than 4 out of 5 think that being able to talk openly and honestly with their partner about sex, desires and fantasies is important for a good sex life. Unfortunately, half of us find it easy to talk about sex with our partner – and a fifth of us find it difficult.

If we look closer at relationships in Sweden, there is a clear link between our ability to talk about sex and how satisfied we are with our sex lives. More than 8 out of 10 Swedes, who are in a relationship, where they are good at talking about sex, say that they are satisfied with their sex lives. This, on the other hand, only goes for 36% of the Swedes, who say they aren’t good at communicating with their partner about sex.

There is, as such, good reason to work on the communication in your relationship. But why is it so difficult to talk about sex? If you ask Swedes, the answer is clear: It’s awkward, we never talk about sex, and we are worried about how our partner will react.

We see that talking openly and honestly about sex and relationships in the home, where we grow up, can make a difference later in life. Swedes, who have talked openly about sex and relationships in the home they grew up in, are better at talking about sex with their partner than those who grew up in homes, where sex and relationships weren’t talked openly about.

When the dildo saw the light of day for the first time, it was considered to be a medical tool to cure women from hysteria. Fortunately, we have come a long way since then. The diagnosis of hysteria has been removed and today it is completely normal to have sex toys in the nightstand. Every other Swede has tried using sex toys while every third Swedes owns one or more sex toys.

In the 1800’s doctors were already warning about the addictive effect of dildos. And we can relate. Because sex toys have quite the effect. Swedes, who own sex toys, tend to be more satisfied with their sex lives, than those who don’t.

If you look across the country, it is clear, that there is a lot of gold hiding in the nightstands – especially in Mellersta Norrland and Sydsverige while those in Norra Mellansverige and Övre Norrland are holding back a bit more. And if your name is Johan or Emma, then there is a good chance that there are sex toys in your nightstand.

One thing is sure under all circumstances: The vibrator comes in as a solid number 1 on the list of most used sex toys across all the countries in the Sindex.